Beem Light Sauna Opens in Blue Back Square
For Immediate Release:
Contact: Kate Terricciano, 860-919-1020
Beem Light Sauna Opens in Blue Back Square
West Hartford, Conn. (July 25, 2024) – Blue Back Square is thrilled to announce the addition of beem® Light Sauna, a light therapy studio franchise offering infrared, red light, and chromotherapy sessions for improved health. The company is opening its second Connecticut location at Blue Back Square (76 Memorial Road) on Monday, July 29th. Their first Connecticut location resides in Glastonbury. beem® Light Sauna also has studios in New York, Massachusetts, and over 15 other states.
beem® Light Sauna offers innovative light therapy solutions to help people achieve greater holistic well-being. Their infrared saunas generate a deeper, detoxifying sweat compared to traditional saunas, promoting cellular-level toxin removal. Red light and chromotherapy treatments address various health concerns, including pain relief, improved metabolism, stress reduction, and more. They even utilize an AI assistant named ‘luumi’ to personalize wellness plans for each client.
“We are thrilled to add another dynamic health and wellness offering to Blue Back Square as we continue to diversify our mix of tenants,” said Paul Brandes, Principal of Brand Street Properties, the owner and management company of Blue Back Square.
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About beem Light Sauna
beem® Light Sauna is a destination for holistic science-backed light therapies. The brand offers infrared and red-light services as well as chromotherapy, which address a variety of mental and physical health factors including, relieving pain, igniting metabolism, reducing stress and anxiety, boosting immunity, lowering cortisol and more. Committed to staying up to date with the newest trends and setting industry standards, beem has adopted new tech, like the AI assistant, luumi, a personalized wellness system that educates customers on the benefits of light therapy as well as suggesting custom regimens. beem®’s mission is to leave the world a little brighter and help members live more radiantly through light therapy. With unlimited growth potential, the brand currently has five locations open and has recently awarded their 200th license. For more information about beem® Light Sauna please visit: https://beemlightsauna.com/.
About Blue Back Square
Blue Back Square is a unique shopping, living, dining, and entertainment destination. Anchored by Crate & Barrel, Cinepolis Cinemas, The Cheesecake Factory and Barnes & Noble, the property also has several upscale restaurants and retailers such as Fleming’s, Boqueria, World of Beer, and The Place 2 Be. Centrally located in the highly sought-after town of West Hartford and regionally accessible to all of Central Connecticut, Blue Back Square is where people shop, eat, work, play and live. Visit www.bluebacksquare.com for more information.